Nature Photography

The term Nature Photography refers to a large genre of photography that deals with natural occurring elements and the great outdoors.

Some subjects of Nature Photography would be Wildlife and animals, flowers, trees or plants, spiders, snakes and insects, landscapes, seascapes and other land formations. Photographic views can range from extreme macro photography or closeups to large panoramic triptych style photographs. Unlike documentary photography and Fine Art Photography which deal with a subject matter or artist point of view, Nature Photography usually aim to be more aesthetically pleasing. Nature Photography tries to express the beauty of its subject through color, depth and perspective.

Nature Photography is a very broad term and so contains many subcategories. Some of the more popular categories and subjects are Wildlife, Landscapes, Seascapes, Plants and many more.

Wildlife photography deals with the animal kingdom, from elephants to dung beetles, Salmon to Sharks, Penguins to Pot Bellied Pigs. Wildlife photographers try to catch their subjects in their natural habitats and normal behavior.

Landscape Photography attempts to capture the grand nature of our surrounding. The subjects of landscape photographers are usually land masses, mountains and mountain ranges, sunsets and cloud formations, waterfalls and coastal vistas. The presence of humans are usually void from landscape photos in attempt to capture the raw beauty of a scene unhampered by mans hand.

Seascape Photography looks to capture the sea and its many faces. The presence of humans or animals in seascape photography is neither required nor prohibited. There are many beautiful panoramic views of the ocean with a whale or a boat present. Seascapes also are related to the beach scene category which would include beaches, water, coastline, tropical scenes and maybe a sunset.

Plant photography deals with all forms of plant life, from flowers to vegetables, from trees to moss. Plant photography usually deals with closeups, still shots and macro photography. Flowers and extreme closeups are a popular theme of plant photography.

Nature Photography is a large category unto its self as all the many sub categories could technically be termed Nature Photography as they clearly fall under the umbrella of Nature.

Some of the most famous Nature Photographers would be Ansel Adams who pioneered Landscape Photography with his amazing black and white photos of beautiful vistas around the United States. Another would be Galen Rowell who was a photojournalist and became famous for his beautiful landscape photography. Other names would include William Henry Jackson, Eliot Porter, David Muench and Philip Hyde to name a few.

Nature is still the most popular category of photography today. Whether Nature pictures are taken professionally or by the vacationing amateur, the category of Nature Photography goes on strong and is here to stay.

10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche

Sooner or later, most photography enthusiast give some thought to “how to start a photography business.” Unfortunately, there are a ‘few‘ challenges that “doom” us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).

For example, many of us think that because our photography work is “so good,” that we shouldn’t have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography “sells itself.” Big mistake! Great photography does not sell itself. In the business world, nothing sells itself – nothing! Knowing this is critical to start a photography business.

Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don’t care what type of equipment we use. They don’t care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.

Think about it, the mechanics that repair our cars don’t tell us what tools that they use. The chefs in the restaurants that we patronize don’t tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their ‘niche.’ In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.

Another mistake that we budding photography business owners repeat is failing to “specialize” (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that’s just fine. However, when we start a photography business, we, mistakenly, try to be ‘all things to all people’ – we take every photography job offered us.

One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything – after all, we’re very versatile photographers! What the customers actually see is that we’re not “versatile photographers,” we’re just someone with a camera that’s available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists – photographers that know their photography niche.

Successful wedding photographers are clear on this, as an example of my point. Their ‘primary’ customer (usually the bride) has dreamed about her wedding day for most of her life. She isn’t looking for a vesatile photographer. She wants a “wedding photographer” that can make her ‘look’ as good, happy and beautiful as she has been in all of her lifelong dreams of ‘her day’ – her wedding day. There’s a special skill to this type of photography service. In fact, this niche has more to do with well developed ‘people skills,’ in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.

Do your research.

  • Inventory Your Photo Collection – Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
  • Research The Photography Markets – Do internet searches using the words “photography niche.” Also, use the type of niche that you think your photos fit. For example, “event photography niche,” “wedding photography niche,” etc. Also, a good source to help identify some of the photo markets is “The Photographer’s Market.” This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the ‘artsy-hype,’ in my opinion. He also has a very informative website – DanHeller.com
  • Identify ‘Real’ Markets – Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you’ll have to ‘balance’ the realities of the different niches. There can be some factors that aren’t consistent across all photography niches. For example, some niches require longer “workflow” (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing – which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can’t begin to tell you my disappointment when I found out that there is ‘virtually’ no market of photos of flowers – it seems that everybody has them already, everybody! Lesson learned – identify ‘real’ markets.

Ten Tips To Assist You To Identify Your Niche

  1. Identify specialties that fit your style:
  2. Determine if you have the necessary equipment for the niche
  3. Do you have identifiable and specific skills in this niche area – can you articulate them?
  4. Who is your target audience
  5. What type of photography do they purchase the most
  6. Where are they taking their photography business currently – your competition
  7. What will be different about your services
  8. Does where you live support your preferable niche
  9. Is your niche ‘stock photography’ or ‘assignment photography’ – do you know the difference
  10. What is the future potential and tendencies of your niche

Fortunately, the internet makes this information just a few clicks away. The information isn’t difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche – and your photography business will follow!

Top Photography Schools to Learn Digital Photography

If you looked forward to start a career in photography schools in America, here are multiple opportunities to get top photography schools in America. The fundamental training in digital photography are all the same either using modern digital cameras or traditional analogue cameras.

Digital photography is all about having eye for compelling images or strong desire to keep old memories in prints. Even if you lack certain skills in photography never worry since we have more than enough top photography schools in America where you can take photography lessons from the best the world can offer.

Many people are enrolling in a photography school in America in order to get hired as soon as they graduated. Some of these schools are found in cosmopolitan areas all around the world such as in London, Paris with best hands to take you through the photography course.

You would be exposed extensively to flash photography, how to use different lenses, studio equipments and photography software. You will also learn handling of camera both technical and creative aspects of it. You will also learn about camera lens filter such as polarizer, UV,GND, and ND, how to use a camera tripod, how to reduce camera lens flare for proper functioning, imaging and image types such as JPEG and TIFF, image sharpness, digital image interpolation and posterization, image noise, white balance etc.

In addition to the aforementioned, you will in depth knowledge camera lenses such as aperture and focal length, camera exposure such as shutter speed and ISO. You would know how to capture and develop stunning images both colored and black and white alike.

Top photography schools tend to give you historical background of photography which will enable you to have a sense of appreciation in the changes that the industry has gone through over the years. By the time you graduate from top schools you would have become an expert in handling different kinds of cameras and different photography equipments that are available to you.

Since the profession is highly lucrative and selling fast in an entertainment world, you are going to move from grass to grace with the knowledge of digital photography and become an international world class photographer.

The following are top photography schools in United State of America where you can explore your passion and desire for digital photography and move from hobbyist to world class photographer.

· Boston University offers courses in digital imaging arts and other business management.

· The New York Institute of Photography, New York City: It is one of the world famous photography schools with students from all over the world.

· The American Intercontinental University: It offers courses in traditional analogue and digital camera courses. You are thought different topics ranging from imaging arts, advertising, professional photography etc.

· Brooks Institute of Photography

· Harrington College of Design: Is a degree awarding college offering courses in digital photography, photojournalism, and photography business.

· The International Academy of Design & Technology is also a degree awarding institute. They will prepare you on digital photography software and lighting.

· The Ohio Institute of Photography and Technology offer courses in wedding portraits and professional photography.

Other top photography schools are found in London and Paris with seasoned lecturers that are capable of exposing your potentials in photography profession. Most of these offer online courses to learn photography regardless of your location. Their brochures and other necessary materials can be accessed online for preparation rather than travelling from your base to attend lectures.

These top photography schools select their students based on merit and usually look for a dedicated and committed student to enrol for their programmes due to the professionalism involved in the course.