Do Business Degrees In Photography Work?

Most photography schools offer business degrees in photography but many photographers wonder whether such a course is useful or not. Photography is not just a form of art but it is a science and business at the same time. To become a successful photographer, you need to know the creative and scientific aspects of photography so that you can create wonderful photographs. However, you also need good business knowledge to sell these photographs. If you have noticed, most of the masterpiece photographs were never sold!

In photography interviews and many discussion forums, you can see many people claiming that photography is a passion for them but this passion is not enough to generate sales. Many photographers fail because they can’t distinguish their passion for photography and the need to sell those pictures.

As an amateur photographer, you probably shoot almost every subject but for professional photography this idea will not work out. You need to choose your niche because the customers come to photographers who cater some of the most specific subjects. A good photography course will help you to choose the right niche and market yourself in that niche.

For a good business photography degree, marketing techniques are the major part of its curriculum.

Market Research- Market research is something that you learn in a photography business degree. You will research and find out the niches that are currently on demand. For different photography niches, different level of investment and time is required. With market research, you can choose a niche that suits you the best.

Presentation- Stock photography and wedding photography are two famous niches in professional photography. However, the marketing and sales procedure for both is completely different. It is very hard for a stock photographer to succeed in wedding photography with the marketing techniques that he/she uses for stock.

In wedding photography, clicking photographs are just a part of the job but everything from your costumes to the presentation (photo albums) are very important. For stock photography, your personality and presentation has nothing to do with selling photographs but other elements such as key wording and various licenses do.

Marketing- Marketing tools in photography business have changed a lot in the last decade. A personal website, social media profile and a blog ensures your presence on internet. However, it is imperative to learn how to market yourself through these new media platforms. Traditional marketing tools such as business cards and gifts also work well. A good course will teach you how to use these techniques for your success.

There is no doubt that a professional photography business degree from any of the well-known photography schools can be the best resource for any photographer’s marketing success. A successful photographer should not only learn to click masterpiece pictures but also how to sell them. With the right marketing techniques, photography is one of the safest career that someone can opt and the creative side of it is fascinating.

The History, Present and Future of Aerial Photography in India and The Rest of The World

Aerial Photography refers to capturing shots with the help of an airborne camera. A sea change has been witnessed in the field of Aerial Photography during the course of over 14 decades of its glorious history. Back in 1858, a French photographer named Gaspard-FĂ©lix Tournachon, for the very first time, succeeded in carrying out a session of Aerial Photography with the help of a hot air balloon tethered at the height of 80 meters. Unfortunately, none of those priceless shots has survived to this day. Two years later, in 1860, Samuel Archer King and Wallace Black captured Boston from a height of 630 meters. Fortunately, this aerial photo has survived, and it now goes by the name of Boston, as the Eagle and the Wild Goose See It.

Initially, Aerial Photography was carried out with the help of pigeons, kites rockets and balloons. In 1897, Alfred Nobel became the first human being in the world to succeed in capturing an aerial photo with the help of a rocket-mounted camera. Nine years later, in 1906, George Lawrence captured San Francisco before and after the infamous earthquake. Lawrence succeeded in carrying out this session of Aerial Photography with the help of a 49-pound camera mounted to the height of 2000 feet with the help of a train of as many as nine kites. L.P. Bonvillan, in 1908, captured the very first aerial photo from an airplane. During the first World War, detailed maps were prepared with the help of Aerial Photography.

Fortunately, the professionals did not take a long time in making pigeons obsolete in this regard, but the use of kites and balloons for mounting the camera to the desired height continued, and a few professionals still use it for the same purpose. However, manned planes and drones, these days, are the most popular carriers of aerial cameras.

Drones are preferred by most of the professionals over their manned counterparts owing to the ability of the former to capture equally good shots without involving a whopping amount of money.

The lighting conditions in the area that needs to be captured with the help of a drone should be perfect. In this context, ‘perfect’ refers to reasonable light. Contrary to popular belief, too much of sunshine isn’t healthy for drone photography. According to most of the professionals, the best time for carrying out Drone Photography is just before the sunset. The quality of the concerned lens should be superlative since it invariably plays a vital role in deciding the fate of each and every aerial shot. It is highly recommended to refrain from using drones for photography on days when it’s raining, snowing or windy out there no matter how advanced the concerned drone may be since the results will, almost always, be disappointing.

Drones are popular not only popular because of the reasonable cost involved with them but also because of their versatility. The duration for which a drone can stay airborne varies from model to model, and a drone either comes bundled with or without a built-in camera. So, coming across a drone that fits the bill no matter how specific the need may be is always easy.

The use of gimbals in drone photography is recommended since they enable the drone-mounted camera to capture stable footage. These days, there is no dearth of drones that can capture footage in 4K and this is one of the reasons why the concerned shots are detailed in nature.

These days, filmmakers in all parts of the world have started to use drones for capturing stunning footage that looks great on the big screen. So, the reliance on land-based cameras has now started to witness a decline in filmmaking that isn’t drastic, but reasonable won’t be an inappropriate word to use for the same. Such a decline is also being witnessed in many other fields.

One of the most important applications of Aerial Photography is in the field of Disaster Management. Drones can easily capture clear footage of any area that is difficult to access via foot. The same drones also facilitate the rescue operations by capturing the areas that are severely hit by natural disasters like earthquake and flood. Drones, these days, are also being used for monitoring the construction of any illegal structure to ensure that they can be demolished as soon as possible.

Most of the builders in all parts of the world have started to use drones for coming across the most conducive sites for carrying out the intended construction.

For carrying out Aerial Photography in any part of the world, you need to comply with the guidelines laid down by the concerned authority and India is no exception to this fact.

The most important guidelines laid down by the Directorate General of Civil Aviation for carrying out Aerial Photography in India are as follows:

1: A drone flying in India needs to stay in the Visual Line of Sight.

2: Drones in India are prohibited from flying in controlled airspace.

3: It is mandatory for all the operators in India who want to fly a drone at/above 200 feet above ground level in the uncontrolled airspace to have an Unmanned Aircraft Operator Permit issued by DGCA.

4: A drone flying in India should have a Unique Identification Number issued by DGCA.

Visit the official website of the Directorate General of Civil Aviation to make yourself aware of all the concerned guidelines in detail.

For carrying out Aerial Photography in Australia, the operators need to have a certificate as well as a license issued by the Civil Aviation Safety Authority. In Australia, drones that weigh under 2 kilogramme can be used for commercial reasons.

In the United States of America, the Federal Aviation Administration only allows the operators who are licensed pilots to fly a drone. The operators should always keep the drone in the Visual Line of sight and ensure that everyone in America stays unharmed with such operations. Visit the official website of the Federal Aviation Administration to acquire the awareness of the detailed guidelines.

The United Kingdom is considering to come up with reasonable laws for the individuals who wish to carry out Aerial Photography, but as of now, there are just a few guidelines that need to be complied with for carrying out the same. Currently, anyone in the UK can buy and fly a drone that weighs less than 20 Kilogramme. The drone should always be in the Visual Line of Sight that refers to the height of 400 meters. For flying a drone beyond the 400-metre mark, the operators need to have the formal permission from the Civil Aviation Authority. The drone should maintain a distance of at least 150 meters from any area that is flooded with people. A drone in the UK can’t be used for commercial purposes. Visit the official website of the Civil Aviation Authority to know about all the guidelines in detail.

In Ireland, the operators need to register all the drones weighing over 1 Kg with the Irish Aviation Authority. While flying, all the drones in Ireland should always maintain a distance of at least 5 Kilometres from each and every aerodrome. A drone is prohibited from flying in a civil airspace or an airspace controlled by the military. Visit the official website of the Irish Aviation Authority to know about all the guidelines in detail.

In India, Aerial Photography doesn’t date back to many years in the past, and therefore, it isn’t as popular as it is in a few other parts of the world, but the awareness of this acclaimed method of capturing shots is now spreading at a gradual pace. A considerable number of Indians have now realised that Aerial Photography is better than its land-based counterpart in many ways and this is the reason why they are now more interested in the former than the latter.

Aerial Photography is playing an important role in the growth of India’s tourism sector by tempting millions of people across the globe to pay a visit to a large number of monuments, shrines and many other tourist destinations in India at least once. The growth of India’s real estate sector also owes a lot to the impressive shots captured through drone-mounted cameras since they have proved to be successful in encouraging the potential buyers towards the piece of land that has been put on sale.

An impressive number of business houses across India have now started to use the aerial footage for advertising their products and services, and they are happy with the results.

Aerial Photography in India is expected to witness a surge in the number of takers in the future because the number of service providers in the concerned field is increasing and consequently, the cost of availing Aerial Photography services is expected to come down to the point when most of the Indians will call it affordable. Currently, despite being interested, a lot of Indians can’t afford to opt for Aerial Photography.

Secrets In Choosing The Right Style Of Wedding Photography On Your Wedding Day

What is Wedding Photography?

For most couples, this may sound an odd question to ask, most would answer that wedding photography is the kind of photography done during weddings. That is partly correct. But that over simplifies the meaning of wedding photography. The art of wedding photography has change tremendously in the past twenty years. Today it may even have a different meaning for each couple.

In the past, wedding photographers are technicians behind a black box almost mystical that very few would even try to operate it. Back then, wedding couples are hiring wedding photographers to produce wedding pictures of their big day. It is to simply record the event. And the one they chose might be doing six weddings a day.

In 2010, almost all wedding guests have their own digital camera that could produce well-exposed pictures at very minimal cost. What it means is that the professional wedding photographers must have something more to offer to their wedding couples. At the same time, the digital revolution also allowed wedding photographers the new technologies to offer something different. This is one of the reasons why wedding photography has improved compared to what it was years ago. It also attracted people who would never venture into wedding photography if not for the new technology of digital photography. Wedding photographers who at their prime offer beautiful and stunning photos that record the wedding in an artistic and narrative, sometimes evocative and most of the time in a flattering manner.

But it also means that being a wedding photographer today; one has to be able to offer something not seen before. True to the complexities of wedding photography today, it would not be true anymore that all wedding photographers are the same and that all wedding couples desire the same kind of photography.

Here is a Guide to Photographic Methods

The good thing about the Internet is it makes it easy to research the work of a big number of wedding photographers. Check some photographers’ website and you will be amazed by the different photographic styles.

Reportage photography is also known as documentary or photojournalism photography; it is best described to have an approach which simply covers and document the event without directing the wedding couple or its guests. Instead it tries to capture the event as it happens in the most natural and creative way possible.

Traditional wedding photography is use to describe the old fashioned way of lining up the wedding couple, their guests and family for traditional photos.

Contemporary wedding photography can be described as glossy which can be trendier than traditional wedding photography.

My humble advice is to look beyond the labels of wedding photography. It can be more confusing than being helpful in deciding which kind of wedding photography suites you as a wedding couple. Another reason is that the style often times is a combination of several photography styles anyway. Third, it implies that wedding photographers offer just one style of photography during their wedding coverage.

In reality, weddings offer a chance for wedding photographers to show different photography styles. Wedding photographers sometimes just can’t ask the couple to move to a spot where there is a better light during the wedding ceremony. Also, it is quite often that couples expect to have formal photographs which show them at their best. Even the most modern weddings will require having traditional and formal family shots.

Many photographers excel in one style of wedding photography and emphasize their skill and it may even be part of their marketing strategy. Some would describe their kind of wedding photography as a mix of classical and modern. It may be a mix of reportage and contemporary. It is quite necessary to have a time with the wedding couple wherein they will be directed to be at their best. It will give them the kind of photographs that can be described as fine art. The limited time of weddings make it important for wedding photographer to be a good director.

Choosing Your Photographer

For couples, the best way would be to decide which wedding photographer is right for you is to decide together what kind of wedding pictures you expect You may want something traditional which means you like a professional account of the wedding day without having too much interruptions.

You may be a photography enthusiast as well, and desire to have a creative set of wedding pictures. You may be looking at high end and contemporary photography style.

Once you both as a couple decide on what type of wedding photographs you desire, you can start examining different galleries of photography for quality. Be warned that galleries represent the best work of photographers, so it is quite important to see a sample of a whole wedding to be sure of consistency.

Awards of excellence can help you decide which photographer could be best suited for your wedding. A membership to well know professional body is also something to consider.

It is of utmost importance that you as a wedding couple can communicate with the photographer and have the rapport to be able to share your wedding photography goals. As much as photography style is an important factor, you and your wedding guests would expect to have a high level of professionalism, organization and experience on your wedding day. Finally you need to consider the wedding packages being offered by the photographer.

Budgeting For Photography

There is no such thing as an appropriate budget for weddings. What can be more helpful is the percentage in terms of value to the total wedding cost.

Professional wedding photography will be what will define the memories of your wedding day. You are going to entrust a photographer to use his skills to document your wedding as if it was taken through your eyes. Discuss with your wedding planner what you think is the best budget for your wedding photography. A good wedding planner would be able to help you with the right budget and if you need to allocate more to get the kind of photography you desire.

The price of a good wedding photographer sometimes comes as a surprise to wedding couples. But quality wedding photography comes at a price. The better skilled a photographer is the higher the fees he can command. One should note that it is not a one day event for wedding photographers but it takes days to plan, shoot the wedding, and spend time on post processing the images and designing the wedding album Ultimately you as a couple must have to make the final decision on how important having a high quality of wedding photographer and if it the price is worth paying for.